{"id":134,"date":"2026-10-06T17:29:49","date_gmt":"2026-10-06T17:29:49","guid":{"rendered":"https:\/\/milanrybovic.sk\/?p=134"},"modified":"2026-10-06T17:29:49","modified_gmt":"2026-10-06T17:29:49","slug":"ai-v-ecommerce","status":"publish","type":"post","link":"https:\/\/milanrybovic.sk\/es\/ia-en-el-ecommerce\/","title":{"rendered":"IA en el ecommerce 2026: c\u00f3mo compran eslovacos, checos, polacos y h\u00fangaros con inteligencia artificial"},"content":{"rendered":"\n<div class=\"wp-block-group article-carousel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n\n<figure data-wp-context=\"{&quot;galleryId&quot;:&quot;6ae0f387a9a48&quot;}\" data-wp-interactive=\"core\/gallery\" class=\"wp-block-gallery has-nested-images columns-1 article-carousel-track wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387ab470&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387ab470\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"293\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-01.png\" alt=\"de eslovacos consult\u00f3 a la IA al comprar. \u00bfY tu tienda?\" class=\"wp-image-293\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-01.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-01-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-01-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-01-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387ab8e1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387ab8e1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"294\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-02.png\" alt=\"Usan IA 2,7 millones de eslovacos. 533 000 la usan a diario.\" class=\"wp-image-294\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-02.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-02-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-02-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-02-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387abcd3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387abcd3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"295\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-03.png\" alt=\"Usa IA generativa uno de cada tres checos. Media UE: 32,7 %.\" class=\"wp-image-295\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-03.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-03-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-03-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-03-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387ac0a4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387ac0a4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"296\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-04.png\" alt=\"Entre checos y eslovacos de 16\u201324 a\u00f1os, usan IA m\u00e1s de 3 de cada 4\" class=\"wp-image-296\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-04.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-04-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-04-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-04-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387ac46f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387ac46f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"297\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-05.png\" alt=\"M\u00e1s de la mitad pregunta a la IA\" class=\"wp-image-297\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-05.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-05-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-05-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-05-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387ac81c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387ac81c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"298\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-06.png\" alt=\"Al comprar, la IA act\u00faa sobre todo como vendedor y asesor\" class=\"wp-image-298\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-06.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-06-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-06-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-06-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387acc17&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387acc17\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"299\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-07.png\" alt=\"57 % de eslovacos consulta a la IA.Solo el 29,8 % conf\u00eda en ella.\" class=\"wp-image-299\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-07.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-07-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-07-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-07-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387acfc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387acfc9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"300\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-08.png\" alt=\"En rese\u00f1as reales conf\u00eda 3,5\u00d7 m\u00e1s gente que en respuestas de IA.\" class=\"wp-image-300\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-08.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-08-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-08-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-08-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387ad3a9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387ad3a9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"301\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-09.png\" alt=\"La IA aconseja bien,pero tu dinero lo controlas t\u00fa.\" class=\"wp-image-301\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-09.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-09-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-09-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-09-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387adab6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387adab6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"302\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-10.png\" alt=\"9 de 10 tiendas online checas no aparecen en respuestas de IA\" class=\"wp-image-302\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-10.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-10-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-10-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-10-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387adfc9&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387adfc9\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"303\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-11.png\" alt=\"Google y ChatGPT recomiendan las mismas tiendas solo el 13 % de las veces\" class=\"wp-image-303\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-11.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-11-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-11-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-11-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387ae5d4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387ae5d4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"304\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-12.png\" alt=\"Desde enero, los pedidos v\u00eda IA se han duplicado\" class=\"wp-image-304\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-12.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-12-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-12-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-12-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387aebbb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387aebbb\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"305\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-13.png\" alt=\"Empresas eslovacas con IA: tras dos a\u00f1os, 2,6\u00d7 m\u00e1s\" class=\"wp-image-305\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-13.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-13-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-13-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-13-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387af17b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387af17b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"306\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-14.png\" alt=\"98 % de tiendas intenta integrar IA. 6 % la integra por completo.\" class=\"wp-image-306\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-14.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-14-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-14-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-14-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387af658&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387af658\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"307\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-15.png\" alt=\"Resumen:IA en cifras para el V4\" class=\"wp-image-307\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-15.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-15-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-15-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-15-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387afaee&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387afaee\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"308\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-16.png\" alt=\"Para que la IA recomiende tu negocio\" class=\"wp-image-308\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-16.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-16-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-16-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-16-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b00c3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b00c3\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"309\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-17.png\" alt=\"Si te ha servido, comp\u00e1rtelo.\" class=\"wp-image-309\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-17.png 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-17-240x300.png 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-17-819x1024.png 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ai-ecommerce-es-slide-17-768x960.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n<\/figure>\n\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Los pa\u00edses del V4 son Eslovaquia, Chequia, Polonia y Hungr\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El 57&nbsp;% de los eslovacos ha consultado a la inteligencia artificial al comprar en los \u00faltimos seis meses.<\/strong> Le preguntan qu\u00e9 producto elegir, en qu\u00e9 se diferencian dos modelos o qu\u00e9 dicen las rese\u00f1as. Sin embargo, solo el 29,8&nbsp;% conf\u00eda en sus recomendaciones. Y cuando la IA recomienda tiendas, menciona a menos de una d\u00e9cima parte de las tiendas online del mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He reunido los \u00faltimos datos de Eslovaquia, Chequia, Polonia y Hungr\u00eda. Proceden de Eurostat, de las agencias de investigaci\u00f3n Median, Ipsos y Gemius, de la asociaci\u00f3n APEK y de mediciones realizadas directamente en tiendas online. En este art\u00edculo ver\u00e1s a qu\u00e9 ritmo crece el n\u00famero de usuarios de IA, para qu\u00e9 la utilizan al comprar, en qui\u00e9n conf\u00edan y cu\u00e1ntos pedidos est\u00e1 generando ya la IA para las tiendas. Al final encontrar\u00e1s 6 pasos para que la IA tambi\u00e9n recomiende tu negocio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Las cifras m\u00e1s importantes de un vistazo<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2,7 millones de eslovacos<\/strong> utilizan herramientas de IA, 1,2 millones m\u00e1s que hace un a\u00f1o. A diario las utilizan 533 000 personas.<\/li>\n<li><strong>El 57&nbsp;% de los eslovacos y el 51,9&nbsp;% de los checos<\/strong> han utilizado IA para elegir o comprar un producto.<\/li>\n<li><strong>El 29,8&nbsp;% de los eslovacos y el 22,3&nbsp;% de los checos conf\u00edan en las recomendaciones de la IA.<\/strong><\/li>\n<li><strong>La IA menciona en sus respuestas a menos del 10&nbsp;%<\/strong> de las 67 000 tiendas online checas activas.<\/li>\n<li><strong>Los pedidos procedentes de chatbots de IA se han duplicado desde enero de 2026.<\/strong> Por ahora, una tienda online media recibe de ellos 6 pedidos de cada 1 000.<\/li>\n<li><strong>El 98&nbsp;% de las tiendas online checas est\u00e1 probando la IA y el 6&nbsp;% la tiene plenamente integrada en sus procesos.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Cu\u00e1ntas personas utilizan IA en Eslovaquia y en el V4<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Eslovaquia, 2,7 millones de personas de entre 14 y 79 a\u00f1os utilizan herramientas de IA. En un a\u00f1o se han sumado 1,2 millones, lo que supone un crecimiento del 79&nbsp;%. El n\u00famero de personas que abre herramientas de IA a diario crece a\u00fan m\u00e1s deprisa: ha pasado de 140 000 en el primer trimestre de 2025 a 533 000 en el primer trimestre de 2026, casi el cu\u00e1druple. La IA ya no es solo cosa de j\u00f3venes. Los usuarios mayores de 50 a\u00f1os rondan los 700 000, frente a los 283 000 del a\u00f1o anterior.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b3583&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b3583\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-01-usuarios-ia-eslovaquia.png\" alt=\"En Eslovaquia, 2,7 millones de personas utilizan IA y 533 000 lo hacen a diario\" class=\"wp-image-282\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-01-usuarios-ia-eslovaquia.png 1600w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-01-usuarios-ia-eslovaquia-300x169.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-01-usuarios-ia-eslovaquia-1024x576.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-01-usuarios-ia-eslovaquia-768x432.png 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-01-usuarios-ia-eslovaquia-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Median SK, MML-TGI, Q1 2026, edades de 14\u201379 a\u00f1os.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eurostat ofrece datos comparables para todo el V4. En 2025, uno de cada tres checos (35,4&nbsp;%) hab\u00eda utilizado IA generativa en los \u00faltimos tres meses, por encima de la media de la UE (32,7&nbsp;%). Eslovaquia (30,8&nbsp;%) y Hungr\u00eda (29,6&nbsp;%) se sit\u00faan justo por debajo de la media, mientras que Polonia (22,7&nbsp;%) est\u00e1 10 puntos porcentuales por detr\u00e1s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La edad marca la mayor diferencia. Entre las personas de 16 a 24 a\u00f1os utilizan IA generativa el 78,5&nbsp;% de los checos, el tercer porcentaje m\u00e1s alto de toda la UE, y el 75,5&nbsp;% de los eslovacos. La media de la UE en este grupo es del 63,8&nbsp;%. Entre las personas de 65 a 74 a\u00f1os, en todos los pa\u00edses del V4 la cifra es de apenas un 3 a un 6&nbsp;%.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b4052&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b4052\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-02-ia-generativa-v4-edad.png\" alt=\"IA generativa en el V4: uso total y por edad\" class=\"wp-image-283\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-02-ia-generativa-v4-edad.png 1600w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-02-ia-generativa-v4-edad-300x169.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-02-ia-generativa-v4-edad-1024x576.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-02-ia-generativa-v4-edad-768x432.png 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-02-ia-generativa-v4-edad-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Eurostat, conjunto de datos isoc_ai_iaiu, 2025.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">IA al comprar: m\u00e1s de la mitad pregunta primero a la IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Una encuesta de Ipsos de septiembre de 2026 pregunt\u00f3 directamente por las compras. Para elegir o comprar un producto, en los \u00faltimos seis meses utilizaron IA <strong>el 57&nbsp;% de los eslovacos y el 51,9&nbsp;% de los checos<\/strong> de entre 18 y 65 a\u00f1os. Entre los eslovacos de 18 a 26 a\u00f1os, la cifra es del 74&nbsp;%, pero incluso en el grupo de 54 a 65 a\u00f1os consult\u00f3 a la IA el 42,1&nbsp;% de los eslovacos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El estudio checo de APEK presenta una cifra similar: <strong>el 50&nbsp;% de los compradores online<\/strong> ya ha elegido un producto o una tienda online con ayuda de la IA.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo interesante es para qu\u00e9 la utilizan. Lo m\u00e1s habitual es que la IA les ayude a elegir un producto (46,2&nbsp;%) y a comparar productos (44,8&nbsp;%). Despu\u00e9s vienen los res\u00famenes de rese\u00f1as (27&nbsp;%) y las ideas para regalos (22,6&nbsp;%). Comparar precios ocupa el \u00faltimo lugar (20,1&nbsp;%). Por tanto, al comprar, la IA hace sobre todo de vendedor y asesor, no de comparador de precios.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b4a46&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b4a46\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-03-ia-en-las-compras.png\" alt=\"M\u00e1s de la mitad consulta a la IA al comprar, sobre todo para elegir un producto\" class=\"wp-image-284\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-03-ia-en-las-compras.png 1600w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-03-ia-en-las-compras-300x169.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-03-ia-en-las-compras-1024x576.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-03-ia-en-las-compras-768x432.png 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-03-ia-en-las-compras-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Ipsos, encuesta 9\/2026, 1 659 participantes (SK, CZ), edades de 18\u201365 a\u00f1os; APEK, estudio 2026.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Confianza: preguntan a la IA, pero conf\u00edan mucho menos en ella<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hay una gran diferencia entre usar la IA y confiar en ella. El 57&nbsp;% de los eslovacos le pregunta al comprar, pero solo el 29,8&nbsp;% conf\u00eda en sus recomendaciones. En Chequia, las cifras son del 51,9&nbsp;% frente al 22,3&nbsp;%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una encuesta de Heureka entre casi 6 000 clientes muestra en qui\u00e9n conf\u00edan m\u00e1s a la hora de elegir. En primer lugar est\u00e1n <strong>las rese\u00f1as de clientes reales (51,4&nbsp;%)<\/strong>, seguidas de la informaci\u00f3n que aparece directamente en la web de la tienda online (41&nbsp;%). La IA ocupa el tercer puesto con un 14,8&nbsp;%. Aun as\u00ed, ya ha superado al vendedor de la tienda (9,2&nbsp;%) y al influencer (6,7&nbsp;%).<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b5513&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b5513\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-04-confianza-en-la-ia.png\" alt=\"El 57&nbsp;% de los eslovacos pregunta a la IA, pero conf\u00eda mucho m\u00e1s en las rese\u00f1as de clientes\" class=\"wp-image-285\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-04-confianza-en-la-ia.png 1600w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-04-confianza-en-la-ia-300x169.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-04-confianza-en-la-ia-1024x576.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-04-confianza-en-la-ia-768x432.png 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-04-confianza-en-la-ia-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Ipsos, encuesta 9\/2026; Heureka, encuesta entre casi 6 000 clientes, 2\/2026.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">De aqu\u00ed se desprende una conclusi\u00f3n importante para las tiendas online. La IA es el primer filtro del cliente, pero este decide en tu web: a partir de las rese\u00f1as, la descripci\u00f3n y la informaci\u00f3n sobre disponibilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfComprar\u00e1 la IA por nosotros? Todav\u00eda no<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se habla mucho de los \u00abagentes de IA\u00bb que comprar\u00e1n en lugar de las personas. Los datos de la regi\u00f3n muestran que, por ahora, la gente prefiere seguir decidiendo. En Polonia, <strong>el 71&nbsp;% de los encuestados no quiere que la IA decida una compra por su cuenta<\/strong>, aunque el 65&nbsp;% de los polacos utiliza herramientas de IA. En Hungr\u00eda, <strong>solo el 15&nbsp;%<\/strong> de las personas confiar\u00eda los datos de su tarjeta de pago a la IA, y el 57&nbsp;% teme introducir los datos de su tarjeta en internet en cualquier caso. El estudio checo de APEK tambi\u00e9n confirma que los agentes de IA que compran de forma aut\u00f3noma a\u00fan no se han consolidado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b5f72&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b5f72\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1050\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-05-comprara-la-ia-por-nosotros.png\" alt=\"La IA es una buena asesora, pero no controla tu cartera\" class=\"wp-image-286\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-05-comprara-la-ia-por-nosotros.png 1400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-05-comprara-la-ia-por-nosotros-300x225.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-05-comprara-la-ia-por-nosotros-1024x768.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-05-comprara-la-ia-por-nosotros-768x576.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Gemius y PBI, E-commerce w Polsce 2026; Shoprenter y Visa, Nagy V\u00e1s\u00e1rl\u00f3i Felm\u00e9r\u00e9s 2026.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A qui\u00e9n recomienda la IA: 9 de cada 10 tiendas online no existen para ella<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La startup Ranketta analiz\u00f3 un mill\u00f3n de preguntas de compra en ChatGPT, Gemini y Perplexity. El resultado es inc\u00f3modo para la mayor\u00eda de las tiendas online: <strong>la IA menciona en sus respuestas a menos del 10&nbsp;% de las tiendas online checas.<\/strong> Ignora aproximadamente al 91&nbsp;% restante de las 67 000 tiendas activas. Recomienda con m\u00e1s frecuencia a los grandes actores: Allegro (8,3&nbsp;% de las menciones), eBay (6&nbsp;%) y Alza (4,7&nbsp;%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El segundo hallazgo es a\u00fan m\u00e1s importante. Ante las mismas preguntas, Google Shopping y ChatGPT recomiendan las mismas tiendas <strong>solo en el 13&nbsp;% de los casos<\/strong>. Por tanto, tener una buena posici\u00f3n en Google no significa que la IA tambi\u00e9n te recomiende. El SEO tradicional no basta.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b6942&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b6942\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-06-visibilidad-tiendas-en-la-ia.png\" alt=\"La IA no menciona a 9 de cada 10 tiendas online checas en sus respuestas, y Google y ChatGPT solo coinciden en el 13&nbsp;% de los casos\" class=\"wp-image-287\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-06-visibilidad-tiendas-en-la-ia.png 1600w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-06-visibilidad-tiendas-en-la-ia-300x169.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-06-visibilidad-tiendas-en-la-ia-1024x576.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-06-visibilidad-tiendas-en-la-ia-768x432.png 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-06-visibilidad-tiendas-en-la-ia-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Ranketta, an\u00e1lisis de 1 mill\u00f3n de preguntas de compra, 6\/2026.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Cu\u00e1ntos pedidos genera realmente la IA para las tiendas online<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing Miner midi\u00f3 datos de un centenar de tiendas online checas. Los pedidos generados por chatbots de IA <strong>se han duplicado desde enero de 2026.<\/strong> En cifras absolutas, todav\u00eda son pocos: una tienda online media recibe de la IA 6 pedidos de cada 1 000. La cuarta parte de las tiendas con mayor visibilidad recibe 19, la d\u00e9cima parte m\u00e1s visible recibe 30 y algunas tiendas llegan a 50 pedidos de cada 1 000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las tiendas online con m\u00e1s visibilidad reciben, por tanto, cinco veces m\u00e1s pedidos de la IA que la media. El 36&nbsp;% de las empresas considera hoy que la visibilidad en la IA es crucial y el 60&nbsp;% espera que lo sea dentro de un a\u00f1o.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b71ce&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b71ce\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1150\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-07-pedidos-desde-la-ia.png\" alt=\"Los pedidos procedentes de chatbots de IA se han duplicado desde enero\" class=\"wp-image-288\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-07-pedidos-desde-la-ia.png 1400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-07-pedidos-desde-la-ia-300x246.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-07-pedidos-desde-la-ia-1024x841.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-07-pedidos-desde-la-ia-768x631.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Marketing Miner, datos medidos en 100+ tiendas online checas, 7\/2026.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Empresas y tiendas online: casi todas prueban la IA, pocas la aprovechan plenamente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan Eurostat, el 18&nbsp;% de las empresas eslovacas con 10 o m\u00e1s empleados utiliza al menos una tecnolog\u00eda de IA. En 2023 era el 7&nbsp;%, as\u00ed que en dos a\u00f1os la cifra se ha multiplicado por 2,6. Chequia se sit\u00faa en el 17,6&nbsp;%, Hungr\u00eda en el 10,4&nbsp;% y Polonia en el 8,4&nbsp;%. La media de la UE es del 20&nbsp;%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En marketing y ventas utiliza IA el 10,4&nbsp;% de las empresas checas, por encima de la media de la UE (6,9&nbsp;%). En Eslovaquia es el 4,9&nbsp;%.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b79d1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b79d1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1150\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-08-empresas-con-ia-v4.png\" alt=\"El n\u00famero de empresas eslovacas que utilizan IA se ha multiplicado por 2,6 en dos a\u00f1os\" class=\"wp-image-289\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-08-empresas-con-ia-v4.png 1400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-08-empresas-con-ia-v4-300x246.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-08-empresas-con-ia-v4-1024x841.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-08-empresas-con-ia-v4-768x631.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Eurostat, conjunto de datos isoc_eb_ai, empresas con 10+ empleados, 2023\u20132025.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La situaci\u00f3n en las tiendas online es parecida. Seg\u00fan una encuesta de APEK y \u010cAUI entre m\u00e1s de 200 tiendas online checas, el 98&nbsp;% prueba la IA de alguna forma. El 69&nbsp;% la incorpora de manera gradual, pero solo el 6&nbsp;% la tiene integrada en la mayor\u00eda de sus sistemas. Lo que falta es, sobre todo, una estrategia, no tecnolog\u00eda.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b843a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b843a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1060\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-09-ia-en-tiendas-online.png\" alt=\"El 98&nbsp;% de las tiendas online intenta integrar la IA y el 6&nbsp;% la tiene plenamente incorporada a sus procesos\" class=\"wp-image-290\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-09-ia-en-tiendas-online.png 1400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-09-ia-en-tiendas-online-300x227.png 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-09-ia-en-tiendas-online-1024x775.png 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-09-ia-en-tiendas-online-768x581.png 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: APEK y \u010cAUI, encuesta entre 200+ tiendas online checas, 3\/2026.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Resumen: la IA en cifras en los pa\u00edses del V4<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b8cd0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b8cd0\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-10-resumen-v4.png\" alt=\"Resumen: la IA en cifras en los pa\u00edses del V4\" class=\"wp-image-2820\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Fuente: Eurostat 2025; Ipsos 9\/2026. El guion indica que no hay datos comparables para ese pa\u00eds.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Qu\u00e9 hacer para que la IA tambi\u00e9n recomiende tu negocio<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f387b96a6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f387b96a6\" class=\"wp-block-image size-full wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/ia-en-el-ecommerce-2026-11-6-pasos.png\" alt=\"Qu\u00e9 hacer para que la IA tambi\u00e9n recomiende tu negocio\" class=\"wp-image-2821\"><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Datos de producto completos.<\/strong> La IA compara productos seg\u00fan sus caracter\u00edsticas. Incluye GTIN (EAN), marca, modelo, dimensiones, material y especificaciones t\u00e9cnicas como texto, no solo en una imagen o un PDF. Env\u00eda la misma informaci\u00f3n en los feeds de productos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Una descripci\u00f3n que responda a las preguntas.<\/strong> La gente pregunta a la IA con frases completas: para qui\u00e9n es el producto, para qu\u00e9 sirve, en qu\u00e9 se diferencia de la competencia. Si tu descripci\u00f3n responde a esas preguntas, la IA puede utilizarla. Seg\u00fan APEK, una descripci\u00f3n detallada es un motivo para elegir una tienda online para el 87&nbsp;% de las personas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Rese\u00f1as de clientes reales.<\/strong> El 51,4&nbsp;% de los compradores conf\u00eda en las rese\u00f1as y la IA las resume al recomendar. Recoge rese\u00f1as verificadas con texto, no solo estrellas, y responde a ellas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Precio, stock y env\u00edo bien visibles.<\/strong> La IA incorpora estos datos a sus respuestas. Deben aparecer directamente en la p\u00e1gina del producto y en los datos estructurados (schema.org Product y Offer). El 83&nbsp;% de las personas quiere ver informaci\u00f3n clara sobre la disponibilidad y la posibilidad de entrega en una taquilla de recogida al elegir una tienda online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Mide las visitas que llegan de la IA.<\/strong> En Google Analytics 4, configura un segmento para el tr\u00e1fico procedente de chatgpt.com, gemini.google.com, perplexity.ai y copilot.microsoft.com. Los pedidos de la IA se han duplicado desde enero, as\u00ed que conviene que sepas cu\u00e1ntos recibes t\u00fa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Pregunta a la IA como un cliente.<\/strong> Introduce en ChatGPT, Gemini y Perplexity las preguntas que hacen tus clientes y mira a qui\u00e9n recomiendan en tu lugar. Como Google y ChatGPT solo coinciden en el 13&nbsp;% de los casos, el resultado puede sorprenderte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Preguntas frecuentes<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-ai-ecommerce-es-1\"><strong class=\"schema-faq-question\">\u00bfCu\u00e1ntas personas utilizan IA en Eslovaquia?<\/strong><p class=\"schema-faq-answer\">Seg\u00fan la agencia Median, 2,7 millones de eslovacos de entre 14 y 79 a\u00f1os utilizan herramientas de IA (Q1 2026). A diario las abren 533 000 personas.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-ai-ecommerce-es-2\"><strong class=\"schema-faq-question\">\u00bfLa gente utiliza IA al comprar?<\/strong><p class=\"schema-faq-answer\">S\u00ed. Para elegir o comprar un producto, en los \u00faltimos seis meses la han utilizado el 57&nbsp;% de los eslovacos y el 51,9&nbsp;% de los checos de entre 18 y 65 a\u00f1os (Ipsos, 9\/2026).<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-ai-ecommerce-es-3\"><strong class=\"schema-faq-question\">\u00bfLa gente conf\u00eda en las recomendaciones de la IA?<\/strong><p class=\"schema-faq-answer\">Por ahora, conf\u00eda menos en ella de lo que la utiliza. El 29,8&nbsp;% de los eslovacos y el 22,3&nbsp;% de los checos conf\u00edan en sus recomendaciones. El n\u00famero de personas que conf\u00edan en las rese\u00f1as de clientes reales es 3,5 veces mayor que el de quienes conf\u00edan en la IA.<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-ai-ecommerce-es-4\"><strong class=\"schema-faq-question\">\u00bfCu\u00e1ntos pedidos genera la IA para las tiendas online?<\/strong><p class=\"schema-faq-answer\">Una tienda online checa media recibe de los chatbots de IA 6 pedidos de cada 1 000, y las tiendas con mayor visibilidad llegan a 50. El n\u00famero de estos pedidos se ha duplicado desde enero de 2026 (Marketing Miner, 7\/2026).<\/p><\/div><div class=\"schema-faq-section\" id=\"faq-ai-ecommerce-es-5\"><strong class=\"schema-faq-question\">\u00bfC\u00f3mo conseguir que ChatGPT recomiende tu tienda online?<\/strong><p class=\"schema-faq-answer\">La base son unos datos de producto completos, descripciones que respondan a las preguntas de los clientes, rese\u00f1as verificadas e informaci\u00f3n clara sobre precio, stock y env\u00edo. Tambi\u00e9n ayuda comprobar con regularidad a qui\u00e9n recomienda la IA cuando le haces preguntas de tu segmento.<\/p><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Metodolog\u00eda y fuentes<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Eurostat, uso de IA generativa por pa\u00eds y edad (2025): <a href=\"https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/isoc_ai_iaiu\/default\/table\">https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/isoc_ai_iaiu\/default\/table<\/a><\/li>\n<li>Eurostat, empresas con tecnolog\u00edas de IA (2023\u20132025): <a href=\"https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/isoc_eb_ai\/default\/table\">https:\/\/ec.europa.eu\/eurostat\/databrowser\/view\/isoc_eb_ai\/default\/table<\/a><\/li>\n<li>Median SK, MML-TGI Q1 2026 (usuarios de IA en Eslovaquia): <a href=\"https:\/\/www.techbyte.sk\/2026\/06\/slovaci-umelu-inteligenciu-kazdy-druhy-12-miliona-ludi\/\">https:\/\/www.techbyte.sk\/2026\/06\/slovaci-umelu-inteligenciu-kazdy-druhy-12-miliona-ludi\/<\/a><\/li>\n<li>Ipsos, encuesta 9\/2026, 1 659 participantes SK + CZ (publicada en E-commerce barometer 2026): <a href=\"https:\/\/www.ui42.sk\/blog\/e-commerce-barometer-2026-co-ukazali-data\">https:\/\/www.ui42.sk\/blog\/e-commerce-barometer-2026-co-ukazali-data<\/a><\/li>\n<li>APEK, estudio de compradores online 2026: <a href=\"https:\/\/www.apek.cz\/clanky\/pruzkum-apek-uvadi-trendy-na-pravou-miru-jak-cesi\">https:\/\/www.apek.cz\/clanky\/pruzkum-apek-uvadi-trendy-na-pravou-miru-jak-cesi<\/a><\/li>\n<li>Heureka, encuesta entre casi 6 000 clientes (2\/2026): <a href=\"https:\/\/retailnews.cz\/aktualne\/ai-pouziva-pri-nakupovani-temer-polovina-cechu-veri-ji-vic-nez-prodavacum-a-influencerum\/\">https:\/\/retailnews.cz\/aktualne\/ai-pouziva-pri-nakupovani-temer-polovina-cechu-veri-ji-vic-nez-prodavacum-a-influencerum\/<\/a><\/li>\n<li>Gemius y PBI, E-commerce w Polsce 2026: <a href=\"https:\/\/gemius.com\/pl\/news\/raport-e-commerce-w-polsce-2026-jest-juz-dostepny\/\">https:\/\/gemius.com\/pl\/news\/raport-e-commerce-w-polsce-2026-jest-juz-dostepny\/<\/a><\/li>\n<li>Shoprenter y Visa, Nagy V\u00e1s\u00e1rl\u00f3i Felm\u00e9r\u00e9s 2026: <a href=\"https:\/\/trademagazin.hu\/hu\/minden-hetedik-magyar-mar-megadna-a-bankkartyaadatait-az-ai-nak\/\">https:\/\/trademagazin.hu\/hu\/minden-hetedik-magyar-mar-megadna-a-bankkartyaadatait-az-ai-nak\/<\/a><\/li>\n<li>Ranketta, an\u00e1lisis de 1 mill\u00f3n de preguntas de compra a la IA (6\/2026): <a href=\"https:\/\/www.lupa.cz\/clanky\/umela-inteligence-si-pri-doporucovvani-uzivatelum-vybira-sve-favority-devet-z-deseti-ceskych-e-shopu-pro-ni-neexistuje\/\">https:\/\/www.lupa.cz\/clanky\/umela-inteligence-si-pri-doporucovvani-uzivatelum-vybira-sve-favority-devet-z-deseti-ceskych-e-shopu-pro-ni-neexistuje\/<\/a><\/li>\n<li>Marketing Miner, pedidos procedentes de chatbots de IA, 100+ tiendas online checas (7\/2026): <a href=\"https:\/\/www.lupa.cz\/clanky\/pocet-objednavek-ktere-privedla-ai-se-v-ceskych-e-shopech-od-ledna-zdvojnasobil-viditelnost-v-chatbotech-ma-byt-zasadni\/\">https:\/\/www.lupa.cz\/clanky\/pocet-objednavek-ktere-privedla-ai-se-v-ceskych-e-shopech-od-ledna-zdvojnasobil-viditelnost-v-chatbotech-ma-byt-zasadni\/<\/a><\/li>\n<li>APEK y \u010cAUI, encuesta entre 200+ tiendas online checas (3\/2026): <a href=\"https:\/\/www.apek.cz\/clanky\/ceska-e-commerce-uprostred-ai-revoluce-firmy-masi\">https:\/\/www.apek.cz\/clanky\/ceska-e-commerce-uprostred-ai-revoluce-firmy-masi<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Las encuestas difieren en su metodolog\u00eda, en la edad de los participantes y en el periodo analizado. Por eso no mezclo cifras de distintas fuentes en los gr\u00e1ficos e indico de d\u00f3nde procede cada dato.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Milan Rybovi\u010d, IA \u00d7 Marketing \u00d7 Ecommerce. Comparto datos y soluciones que funcionan. S\u00edgueme en Instagram <a href=\"https:\/\/www.instagram.com\/milanrybovic\/\">@milanrybovic<\/a>.<\/em><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1s de la mitad de los eslovacos y los checos consulta a la IA al comprar. Sin embargo, solo una minor\u00eda conf\u00eda en ella, y la IA menciona en sus respuestas a menos del 10\u00a0% de las tiendas online checas. Descubre los \u00faltimos datos de Eslovaquia, Chequia, Polonia y Hungr\u00eda y 6 pasos que puedes dar.<\/p>\n","protected":false},"author":1,"featured_media":281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[34,29,37,35,33,36],"class_list":["post-134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-para-negocios","tag-chatgpt","tag-tienda-online","tag-seo","tag-estadisticas","tag-inteligencia-artificial","tag-v4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA en el ecommerce 2026: datos de SK, CZ, PL y HU<\/title>\n<meta name=\"description\" content=\"El 57\u00a0% de los eslovacos consulta a la IA, pero solo el 29,8\u00a0% conf\u00eda en ella. 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