{"id":121,"date":"2026-10-05T14:46:25","date_gmt":"2026-10-05T14:46:25","guid":{"rendered":"https:\/\/milanrybovic.sk\/?p=121"},"modified":"2026-10-05T14:46:25","modified_gmt":"2026-10-05T14:46:25","slug":"aiact","status":"publish","type":"post","link":"https:\/\/milanrybovic.sk\/cz\/aiact\/","title":{"rendered":"Kdy mus\u00ed\u0161 ozna\u010dit AI fotku v e-shopu? Jedna fotka a \u0161est \u00faprav"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kdo prod\u00e1v\u00e1 online, pou\u017e\u00edv\u00e1 AI na fotky skoro denn\u011b. Retu\u0161, nov\u00e9 pozad\u00ed, modelka na lifestyle fotce. Od srpna k tomu p\u0159ibyla ot\u00e1zka, kterou jsem sly\u0161el u\u017e mnohokr\u00e1t: <strong>mus\u00edm to te\u010f v\u0161echno ozna\u010dovat?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kr\u00e1tk\u00e1 odpov\u011b\u010f zn\u00ed, \u017ee v\u011bt\u0161inu ne. Tu del\u0161\u00ed jsem se pokusil uk\u00e1zat na jedn\u00e9 skute\u010dn\u00e9 fotce tenisky. Upravil jsem ji \u0161esti zp\u016fsoby a u ka\u017ed\u00e9 \u00fapravy p\u00ed\u0161u, jestli na fotku pat\u0159\u00ed n\u00e1lepka a kter\u00e1.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Na v\u0161ech \u010dty\u0159ech pracovala AI. Ozna\u010dit je pot\u0159eba jen dv\u011b z nich. Kter\u00e9, se dozv\u00ed\u0161 n\u00ed\u017ee.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Co p\u0159esn\u011b od srpna plat\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ai-act-service-desk.ec.europa.eu\/en\/ai-act\/article-50\" target=\"_blank\" rel=\"noreferrer noopener\">\u010cl\u00e1nek 50 AI Actu<\/a> plat\u00ed od 2. srpna 2026. Firmy, kter\u00e9 zve\u0159ej\u0148uj\u00ed obsah vytvo\u0159en\u00fd nebo upraven\u00fd AI, mus\u00ed viditeln\u011b ozna\u010dit <strong>deepfaky<\/strong>. Deepfake je p\u0159itom \u0161ir\u0161\u00ed pojem, ne\u017e by se zd\u00e1lo. Pat\u0159\u00ed sem ka\u017ed\u00fd realistick\u00fd AI obr\u00e1zek, video nebo zvuk, kter\u00fd zobrazuje osobu, v\u011bc, m\u00edsto nebo ud\u00e1lost a \u010dlov\u011bk si ho m\u016f\u017ee spl\u00e9st se skute\u010dnost\u00ed. Fale\u0161n\u00fd politik je jen jedn\u00edm z p\u0159\u00edklad\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Povinnost se t\u00fdk\u00e1 i reklamy, produktov\u00fdch fotek a p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch. Nez\u00e1le\u017e\u00ed ani na tom, jestli jsi cht\u011bl n\u011bkoho oklamat. Rozhoduje, jak obsah p\u016fsob\u00ed na z\u00e1kazn\u00edka.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poskytovatel\u00e9 AI n\u00e1stroj\u016f jako Photoshop, ChatGPT nebo Midjourney maj\u00ed <a href=\"https:\/\/ai-act-service-desk.ec.europa.eu\/en\/ai-act\/article-50\" target=\"_blank\" rel=\"noreferrer noopener\">vlastn\u00ed povinnosti technick\u00e9ho ozna\u010dov\u00e1n\u00ed v\u00fdstup\u016f<\/a>. Jde nap\u0159\u00edklad o metadata nebo vodoznak. Takov\u00e1 strojov\u011b \u010diteln\u00e1 zna\u010dka ale nen\u00ed tot\u00e9\u017e co viditeln\u00e9 upozorn\u011bn\u00ed pro \u010dlov\u011bka a sama ho nenahrazuje.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jedno pravidlo, podle kter\u00e9ho se rozhodne\u0161<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud si nev\u00ed\u0161 rady, polo\u017e si jednu ot\u00e1zku: <strong>m\u016f\u017ee si z\u00e1kazn\u00edk myslet, \u017ee je to skute\u010dn\u00e1 fotka?<\/strong> Pokud ano a AI do n\u00ed p\u0159idala n\u011bco, co p\u0159ed objektivem nebylo, fotku ozna\u010d. Pokud AI jen upravila to, co na fotce u\u017e bylo, n\u00e1lepku nepot\u0159ebuje\u0161.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u017d\u00e1dn\u00e9 pravidlo typu \u201eAI zm\u011bnila 30\u00a0% fotky\u201c neexistuje. Na procentu zm\u011bn\u011bn\u00fdch pixel\u016f nez\u00e1le\u017e\u00ed. Posuzuje se, co AI p\u0159idala a jestli to p\u016fsob\u00ed jako realita.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Test na jedn\u00e9 fotce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jako z\u00e1klad jsem pou\u017eil <a href=\"https:\/\/unsplash.com\/photos\/a-pair-of-shoes-sitting-on-top-of-a-pile-of-rocks-CQzCMx_wvk4\" target=\"_blank\" rel=\"noreferrer noopener\">studiovou fotku z Unsplash od Mojtaby Fahiminii<\/a>. Teniska stoj\u00ed na dvou kamenech p\u0159ed oran\u017eov\u00fdm pozad\u00edm a nic na n\u00ed nen\u00ed dokreslen\u00e9. V\u0161echny dal\u0161\u00ed verze vznikly z n\u00ed.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f8724b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f8724b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-123\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-02-original.jpg\" alt=\"P\u016fvodn\u00ed studiov\u00e1 fotka: b\u00edl\u00e1 teniska s b\u00e9\u017eov\u00fdm semi\u0161em a oran\u017eovou patou na dvou b\u00edl\u00fdch kamenech p\u0159ed oran\u017eov\u00fdm pozad\u00edm\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-02-original.jpg 2400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-02-original-300x169.jpg 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-02-original-1024x576.jpg 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-02-original-768x432.jpg 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-02-original-1536x864.jpg 1536w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-02-original-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Origin\u00e1l. Foto: <a href=\"https:\/\/unsplash.com\/photos\/a-pair-of-shoes-sitting-on-top-of-a-pile-of-rocks-CQzCMx_wvk4\" target=\"_blank\" rel=\"noreferrer noopener\">Mojtaba Fahiminia \/ Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Barvy, sv\u011btlo a retu\u0161: bez n\u00e1lepky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Teplej\u0161\u00ed barvy, v\u00edce kontrastu, odstran\u011bn\u00fd prach a sm\u00edtka. Fotka st\u00e1le ukazuje to, co bylo p\u0159ed objektivem. Takov\u00e1 \u00faprava nevytv\u00e1\u0159\u00ed fale\u0161n\u00fd dojem reality, proto ji nen\u00ed pot\u0159eba ozna\u010dovat. Plat\u00ed to i tehdy, kdy\u017e na ni pou\u017eije\u0161 AI funkci v Lightroomu nebo Photoshopu.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f87799&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f87799\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-124\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-03-farby-retus-pred-po.jpg\" alt=\"Srovn\u00e1n\u00ed p\u0159ed a po: stejn\u00e1 fotka tenisky s teplej\u0161\u00edmi barvami a vy\u0161\u0161\u00edm kontrastem\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-03-farby-retus-pred-po.jpg 2400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-03-farby-retus-pred-po-300x169.jpg 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-03-farby-retus-pred-po-1024x576.jpg 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-03-farby-retus-pred-po-768x432.jpg 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-03-farby-retus-pred-po-1536x864.jpg 1536w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-03-farby-retus-pred-po-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">P\u0159ed a po b\u011b\u017en\u00e9 \u00faprav\u011b. N\u00e1lepka nen\u00ed pot\u0159eba.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. B\u00edl\u00e9 pozad\u00ed do e-shopu: bez n\u00e1lepky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pozad\u00ed i kameny zmizely a teniska je na \u010dist\u00e9m b\u00edl\u00e9m pozad\u00ed, jak ji zn\u00e1\u0161 z produktov\u00fdch karet. Nic nov\u00e9ho nep\u0159ibylo. I kdy\u017e jsi pozad\u00ed odstranil AI n\u00e1strojem, je to standardn\u00ed \u00faprava fotografie.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f87c75&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f87c75\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-125\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-04-biele-pozadie.jpg\" alt=\"Packshot: stejn\u00e1 teniska vy\u0159\u00edznut\u00e1 na \u010dist\u00e9m b\u00edl\u00e9m pozad\u00ed s jemn\u00fdm st\u00ednem\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-04-biele-pozadie.jpg 2400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-04-biele-pozadie-300x169.jpg 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-04-biele-pozadie-1024x576.jpg 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-04-biele-pozadie-768x432.jpg 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-04-biele-pozadie-1536x864.jpg 1536w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-04-biele-pozadie-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Packshot na b\u00edl\u00e9m pozad\u00ed. N\u00e1lepka nen\u00ed pot\u0159eba.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Produkt v AI sc\u00e9n\u011b: ozna\u010d ikonou AI MODIFIED<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Teniska je skute\u010dn\u00e1, ale ulici p\u0159i z\u00e1padu slunce dokreslila AI. V\u00fdsledek vypad\u00e1 jako fotka z m\u011bsta, kter\u00e9 neexistuje. Tady u\u017e jde o deepfake a fotka pot\u0159ebuje ozna\u010den\u00ed. Nejvhodn\u011bj\u0161\u00ed je ofici\u00e1ln\u00ed ikona <strong>AI MODIFIED<\/strong>, tedy skute\u010dn\u00e1 fotka zm\u011bn\u011bn\u00e1 pomoc\u00ed AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">U t\u00e9to \u00fapravy jsem narazil na v\u011bc, kterou snadno p\u0159ehl\u00e9dne\u0161. AI p\u0159ekreslila i samotnou tenisku. K\u016f\u017ee m\u00e1 jinou texturu a podr\u00e1\u017eka je kr\u00e9mov\u00e1 m\u00edsto b\u00edl\u00e9. <strong>Po ka\u017ed\u00e9 AI \u00faprav\u011b porovnej produkt s origin\u00e1lem.<\/strong><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f88145&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f88145\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-126\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-05-ai-scena.jpg\" alt=\"Teniska na mokr\u00e9 dl\u00e1\u017ed\u011bn\u00e9 ulici p\u0159i z\u00e1padu slunce. Ulici vytvo\u0159ila AI, v rohu je ikona AI MODIFIED.\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-05-ai-scena.jpg 2400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-05-ai-scena-300x169.jpg 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-05-ai-scena-1024x576.jpg 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-05-ai-scena-768x432.jpg 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-05-ai-scena-1536x864.jpg 1536w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-05-ai-scena-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ulici vytvo\u0159ila AI. Fotka m\u00e1 ikonu AI MODIFIED. Obr\u00e1zek upraven\u00fd pomoc\u00ed AI.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. AI modelka: ozna\u010d ikonou AI GENERATED<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Celou fotku vytvo\u0159ila AI. Modelka nep\u0159edstavuje konkr\u00e9tn\u00edho \u010dlov\u011bka, a p\u0159esto vypad\u00e1 jako skute\u010dn\u00e1. Z\u00e1kazn\u00edk nem\u00e1 jak zjistit, \u017ee nikdy neexistovala, proto fotka pot\u0159ebuje ozna\u010den\u00ed. Proto\u017ee je cel\u00e1 z AI, hod\u00ed se na ni ikona <strong>AI GENERATED<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stejn\u011b jako u sc\u00e9ny zkontroluj, jestli AI na modelce nezm\u011bnila samotn\u00fd produkt.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f8863d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f8863d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-127\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-06-ai-modelka.jpg\" alt=\"\u017dena v b\u00e9\u017eov\u00e9m svetru a d\u017e\u00edn\u00e1ch sed\u00ed na schodech ve m\u011bst\u011b. Celou fotku vytvo\u0159ila AI, v rohu je ikona AI GENERATED.\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-06-ai-modelka.jpg 2400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-06-ai-modelka-300x169.jpg 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-06-ai-modelka-1024x576.jpg 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-06-ai-modelka-768x432.jpg 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-06-ai-modelka-1536x864.jpg 1536w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-06-ai-modelka-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Modelka, kter\u00e1 neexistuje. Obr\u00e1zek vytvo\u0159en\u00fd pomoc\u00ed AI.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. AI zm\u011bnila samotn\u00fd produkt: takovou fotku nepou\u017e\u00edvej<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V t\u00e9to verzi AI tenisce p\u0159idala lesklou k\u016f\u017ei, zlat\u00e1 o\u010dka a siln\u011bj\u0161\u00ed podr\u00e1\u017eku. Na fotce vypad\u00e1 dra\u017e\u0161\u00ed, ale z\u00e1kazn\u00edkovi p\u0159ijde semi\u0161 a tenk\u00e1 podr\u00e1\u017eka. Takov\u00e1 fotka je <strong>klamav\u00e1 reklama<\/strong> podle z\u00e1kona o ochran\u011b spot\u0159ebitele a ikona AI ji nenaprav\u00ed.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f88b43&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f88b43\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-128\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-07-klamliva-fotka.jpg\" alt=\"Srovn\u00e1n\u00ed: vlevo AI verze tenisky s lesklou k\u016f\u017e\u00ed a zlat\u00fdmi o\u010dky, vpravo skute\u010dn\u00e1 teniska se semi\u0161em. Mezi nimi znam\u00e9nko nerovn\u00e1 se.\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-07-klamliva-fotka.jpg 2400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-07-klamliva-fotka-300x169.jpg 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-07-klamliva-fotka-1024x576.jpg 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-07-klamliva-fotka-768x432.jpg 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-07-klamliva-fotka-1536x864.jpg 1536w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-07-klamliva-fotka-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Vlevo fotka upraven\u00e1 AI, vpravo produkt, kter\u00fd z\u00e1kazn\u00edk dostane. Takov\u00e1 fotka nepat\u0159\u00ed do e-shopu ani s ikonou.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. Kreslen\u00e1 verze: bez n\u00e1lepky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I tuto verzi vytvo\u0159ila AI, ale s fotkou si ji nikdo nesplete. Zjevn\u011b nere\u00e1ln\u00fd obsah, nap\u0159\u00edklad ilustrace, kreslen\u00fd maskot nebo fantasy sc\u00e9na, nen\u00ed deepfake a AI Act jeho ozna\u010dov\u00e1n\u00ed nevy\u017eaduje. Instagram, TikTok nebo Meta mohou m\u00edt vlastn\u00ed pravidla a AI \u0161t\u00edtek mohou cht\u00edt i tak.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f88fcf&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f88fcf\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-129\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-08-ilustracia.jpg\" alt=\"Kreslen\u00e1 ilustrace tenisky na dvou kamenech na oran\u017eov\u00e9m pozad\u00ed\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-08-ilustracia.jpg 2400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-08-ilustracia-300x169.jpg 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-08-ilustracia-1024x576.jpg 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-08-ilustracia-768x432.jpg 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-08-ilustracia-1536x864.jpg 1536w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-08-ilustracia-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Zjevn\u011b kreslen\u00e1 verze. Podle AI Actu n\u00e1lepka nen\u00ed pot\u0159eba.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ofici\u00e1ln\u00ed ikony EU: kterou d\u00e1t kam<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Evropsk\u00e1 komise p\u0159ipravila <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/eu-icons-labelling-ai-generated-content\" target=\"_blank\" rel=\"noreferrer noopener\">t\u0159i ikony pro ozna\u010dov\u00e1n\u00ed AI obsahu<\/a>. Jsou zdarma, autora nen\u00ed pot\u0159eba uv\u00e1d\u011bt a st\u00e1hne\u0161 je na str\u00e1nce Komise v \u010dern\u00e9 a b\u00edl\u00e9 verzi a v obou tak\u00e9 s 50\u00a0% pr\u016fhlednost\u00ed.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f8949d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f8949d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2400\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-130\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-09-eu-ikony.jpg\" alt=\"T\u0159i ofici\u00e1ln\u00ed ikony EU pro ozna\u010den\u00ed AI obsahu: AI, AI GENERATED a AI MODIFIED\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-09-eu-ikony.jpg 2400w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-09-eu-ikony-300x169.jpg 300w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-09-eu-ikony-1024x576.jpg 1024w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-09-eu-ikony-768x432.jpg 768w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-09-eu-ikony-1536x864.jpg 1536w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-09-eu-ikony-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ofici\u00e1ln\u00ed ikony EU. Zdroj: Evropsk\u00e1 komise<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI MODIFIED<\/strong> pat\u0159\u00ed na skute\u010dnou fotku, do kter\u00e9 AI p\u0159idala sc\u00e9nu, osobu nebo v\u011bc. V na\u0161em testu je to teniska v ulici.<\/li>\n\n\n<li><strong>AI GENERATED<\/strong> pat\u0159\u00ed na obsah, kter\u00fd cel\u00fd vytvo\u0159ila AI a \u010dlov\u011bk zadal jen prompt. V na\u0161em testu je to AI modelka.<\/li>\n\n\n<li><strong>AI<\/strong> je z\u00e1kladn\u00ed ikona. Komise doporu\u010duje doplnit ji vlastn\u00edm kr\u00e1tk\u00fdm textem, nap\u0159\u00edklad \u201ehlas vytvo\u0159en\u00fd pomoc\u00ed AI\u201c.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ikona je dobrovoln\u00e1. Povinn\u00e9 je samotn\u00e9 ozna\u010den\u00ed deepfaku. M\u016f\u017ee\u0161 pou\u017e\u00edt i vlastn\u00ed text, nap\u0159\u00edklad \u201eVytvo\u0159eno pomoc\u00ed AI\u201c, pokud je jasn\u00fd a srozumiteln\u00fd. Ikona EU je ale jednotn\u00e1 a z\u00e1kazn\u00edci ji \u010dasem budou zn\u00e1t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Jak m\u00e1 ozna\u010den\u00ed vypadat v praxi<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ae0f31f8999f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ae0f31f8999f\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" class=\"wp-image-131\" src=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-10-v-praxi.jpg\" alt=\"Uk\u00e1zka produktov\u00e9 karty v e-shopu a p\u0159\u00edsp\u011bvku na Instagramu, oboj\u00ed s ikonou EU p\u0159\u00edmo ve fotce\" srcset=\"https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-10-v-praxi.jpg 1080w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-10-v-praxi-240x300.jpg 240w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-10-v-praxi-819x1024.jpg 819w, https:\/\/milanrybovic.sk\/wp-content\/uploads\/2026\/10\/aiact-10-v-praxi-768x960.jpg 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Ikona pat\u0159\u00ed p\u0159\u00edmo do fotky v galerii produktu i na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Praktick\u00e9 je vlo\u017eit ikonu <strong>p\u0159\u00edmo do fotky nebo videa<\/strong>. <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/eu-icons-labelling-ai-generated-content\" target=\"_blank\" rel=\"noreferrer noopener\">Doporu\u010den\u00ed Komise<\/a> p\u0159ipou\u0161t\u011bj\u00ed i rovnocenn\u00e9 alternativy, nap\u0159\u00edklad p\u0159ekryt\u00ed v rozhran\u00ed. Ozna\u010den\u00ed mus\u00ed b\u00fdt jasn\u00e9 u\u017e p\u0159i prvn\u00edm zobrazen\u00ed; vzd\u00e1len\u00fd nebo skryt\u00fd popis nesta\u010d\u00ed.<\/li>\n\n\n<li>Mus\u00ed b\u00fdt viditeln\u00e1 hned p\u0159i prvn\u00edm kontaktu, tedy i v n\u00e1hledu produktu a v p\u0159\u00edsp\u011bvku ve feedu.<\/li>\n\n\n<li>M\u00e1 z\u016fstat i po sd\u00edlen\u00ed nebo sta\u017een\u00ed fotky, proto ji vlo\u017e p\u0159\u00edmo do obr\u00e1zku.<\/li>\n\n\n<li>Ve videu ji zobraz od prvn\u00ed sekundy. Pokud pou\u017e\u00edv\u00e1\u0161 AI hlas, \u0159ekni to i nahlas.<\/li>\n\n\n<li>P\u0159i nahr\u00e1v\u00e1n\u00ed na Instagram, TikTok nebo YouTube zapni i jejich vlastn\u00ed p\u0159ep\u00edna\u010d pro AI obsah.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Rychl\u00fd p\u0159ehled: kdy d\u00e1t n\u00e1lepku a kam<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Co d\u011bl\u00e1\u0161<\/th><th>N\u00e1lepka<\/th><th>Kam<\/th><\/tr><\/thead><tbody><tr><td>Barvy, sv\u011btlo, retu\u0161, b\u00edl\u00e9 pozad\u00ed<\/td><td>ne<\/td><td>\u2013<\/td><\/tr><tr><td>Ilustrace, kreslen\u00fd obr\u00e1zek, zjevn\u00e1 fantasy<\/td><td>ne<\/td><td>\u2013<\/td><\/tr><tr><td>Popis produktu, p\u0159\u00edsp\u011bvek, newsletter<\/td><td>ne<\/td><td>\u2013<\/td><\/tr><tr><td>Produkt v realistick\u00e9 AI sc\u00e9n\u011b<\/td><td>pokud p\u016fsob\u00ed jako fotka<\/td><td>do rohu fotky, AI MODIFIED<\/td><\/tr><tr><td>AI modelka nebo osoba<\/td><td>ano<\/td><td>do rohu fotky, AI GENERATED nebo AI MODIFIED<\/td><\/tr><tr><td>AI avatar nebo AI hlas ve videu<\/td><td>ano<\/td><td>do obrazu od prvn\u00ed sekundy, u hlasu i zvukem<\/td><\/tr><tr><td>Reklama s realistick\u00fdm AI obsahem<\/td><td>ano<\/td><td>p\u0159\u00edmo do reklamy<\/td><\/tr><tr><td>Text o v\u011bcech ve\u0159ejn\u00e9ho z\u00e1jmu bez kontroly \u010dlov\u011bkem<\/td><td>ano<\/td><td>u textu<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011b\u017en\u00e9 texty e-shopu, nap\u0159\u00edklad popisy produkt\u016f nebo newsletter, AI Act ozna\u010dovat nevy\u017eaduje. V\u00fdjimkou jsou texty o v\u011bcech ve\u0159ejn\u00e9ho z\u00e1jmu, nap\u0159\u00edklad o zdrav\u00ed nebo politice, kter\u00e9 p\u0159ed zve\u0159ejn\u011bn\u00edm nezkontroloval \u010dlov\u011bk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co hroz\u00ed, kdy\u017e to neozna\u010d\u00ed\u0161<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Za poru\u0161en\u00ed \u010dl\u00e1nku 50 hroz\u00ed podle <a href=\"https:\/\/ai-act-service-desk.ec.europa.eu\/en\/ai-act\/article-99\" target=\"_blank\" rel=\"noreferrer noopener\">\u010dl\u00e1nku 99 AI Actu<\/a> pokuta <strong>a\u017e 15 milion\u016f eur nebo 3\u00a0% celosv\u011btov\u00e9ho ro\u010dn\u00edho obratu<\/strong>. Mal\u00e9 a st\u0159edn\u00ed firmy plat\u00ed ni\u017e\u0161\u00ed z t\u011bchto dvou \u010d\u00e1stek. Jde o horn\u00ed hranice, konkr\u00e9tn\u00ed v\u00fd\u0161i ur\u010d\u00ed dozorov\u00fd org\u00e1n podle z\u00e1va\u017enosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Klamavou reklamu, jako byla \u00faprava \u010d\u00edslo 5, \u0159e\u0161\u00ed samostatn\u011b Slovensk\u00e1 obchodn\u00ed inspekce podle z\u00e1kona o ochran\u011b spot\u0159ebitele. A platformy mohou neozna\u010den\u00fd obsah ozna\u010dit samy, omezit jeho dosah nebo zam\u00edtnout reklamu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u0159i ot\u00e1zky p\u0159ed zve\u0159ejn\u011bn\u00edm AI fotky<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>P\u0159idala AI n\u011bco, co p\u0159ed objektivem nebylo?<\/strong> Pokud ne, n\u00e1lepku nepot\u0159ebuje\u0161. Retu\u0161 a nov\u00e9 pozad\u00ed bez nov\u00fdch v\u011bc\u00ed jsou v po\u0159\u00e1dku.<\/li>\n\n\n<li><strong>M\u016f\u017ee si z\u00e1kazn\u00edk myslet, \u017ee je to skute\u010dn\u00e1 fotka?<\/strong> Pokud ano, dej ikonu AI p\u0159\u00edmo do fotky.<\/li>\n\n\n<li><strong>Vypad\u00e1 produkt tak, jak ho z\u00e1kazn\u00edk dostane?<\/strong> Pokud ne, fotku nepou\u017e\u00edvej. Ikona to nevy\u0159e\u0161\u00ed.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Odpov\u011b\u010f na ot\u00e1zku z \u00favodu: ze \u010dty\u0159 verz\u00ed je pot\u0159eba ozna\u010dit <strong>B a C<\/strong>, tedy tenisku v AI ulici a AI modelku. Verze A je b\u011b\u017en\u00e1 \u00faprava a verze D je zjevn\u011b kreslen\u00e1.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>\u010cl\u00e1nek je informa\u010dn\u00ed a nenahrazuje individu\u00e1ln\u00ed pr\u00e1vn\u00ed poradenstv\u00ed. Vych\u00e1z\u00ed z <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">AI Actu<\/a>, pokyn\u016f Evropsk\u00e9 komise k \u010dl\u00e1nku 50 a podklad\u016f ke <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/commission-publishes-code-practice-marking-and-labelling-ai-generated-content\" target=\"_blank\" rel=\"noreferrer noopener\">kodexu postup\u016f pro ozna\u010dov\u00e1n\u00ed AI obsahu<\/a>.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zdroje<\/h3>\n\n\n\n<ul class=\"wp-block-list zdroje\">\n<li><a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2024\/1689\/oj\" target=\"_blank\" rel=\"noreferrer noopener\">Na\u0159\u00edzen\u00ed (EU) 2024\/1689 (AI Act) na EUR-Lex<\/a><\/li>\n\n\n<li><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/eu-icons-labelling-ai-generated-content\" target=\"_blank\" rel=\"noreferrer noopener\">Evropsk\u00e1 komise: Ikony EU pro ozna\u010dov\u00e1n\u00ed obsahu vytvo\u0159en\u00e9ho AI<\/a><\/li>\n\n\n<li><a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/news\/commission-publishes-code-practice-marking-and-labelling-ai-generated-content\" target=\"_blank\" rel=\"noreferrer noopener\">Evropsk\u00e1 komise: Kodex postup\u016f pro zna\u010den\u00ed a ozna\u010dov\u00e1n\u00ed obsahu vytvo\u0159en\u00e9ho AI<\/a><\/li>\n\n\n<li><a href=\"https:\/\/www.twobirds.com\/en\/insights\/2026\/european-commission-adopts-final-guidelines-on-ai-act-article-50-transparency-obligations-first-impr\" target=\"_blank\" rel=\"noreferrer noopener\">Bird &amp; Bird: Kone\u010dn\u00e9 pokyny k \u010dl\u00e1nku 50 AI Actu<\/a><\/li>\n\n\n<li><a href=\"https:\/\/compliancehub.wiki\/eu-ai-act-article-50-transparency-digital-omnibus-2026\/\" target=\"_blank\" rel=\"noreferrer noopener\">ComplianceHub: \u010cl\u00e1nek 50 a Digital Omnibus 2026<\/a><\/li>\n\n\n<li><a href=\"https:\/\/unsplash.com\/photos\/a-pair-of-shoes-sitting-on-top-of-a-pile-of-rocks-CQzCMx_wvk4\" target=\"_blank\" rel=\"noreferrer noopener\">Unsplash: p\u016fvodn\u00ed fotka (Mojtaba Fahiminia)<\/a><\/li>\n<\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>Od 2. srpna 2026 plat\u00ed \u010dl\u00e1nek 50 AI Actu. N\u00e1lepku \u201eAI\u201c ale nepot\u0159ebuje ka\u017ed\u00e1 upraven\u00e1 fotka. Na jedn\u00e9 produktov\u00e9 fotce ukazuji, kdy ji p\u0159idat, kam ji um\u00edstit a kterou ofici\u00e1ln\u00ed ikonu EU pou\u017e\u00edt.<\/p>\n","protected":false},"author":1,"featured_media":122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[27,28,31,29,30,32],"class_list":["post-121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-byznys-ai","tag-ai-act","tag-ai-fotky","tag-deepfake","tag-e-shop","tag-oznacovani-ai","tag-produktove-fotky"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kdy ozna\u010dit AI fotku v e-shopu (AI Act) | Milan Rybovi\u010d<\/title>\n<meta name=\"description\" content=\"AI Act od srpna 2026: kdy je pot\u0159eba ozna\u010dit AI fotku v e-shopu, kterou ikonu EU pou\u017e\u00edt a kam ji d\u00e1t. \u0160est \u00faprav jedn\u00e9 fotky s verdiktem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/milanrybovic.sk\/cz\/aiact\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kdy mus\u00ed\u0161 ozna\u010dit AI fotku v e-shopu? 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